AN INTER-ORGANIZATIONAL RELATION PERSPECTIVE OF INDUSTRIAL SERVICE QUALITY ON THE WILLINGNESS TO RECOMMEND

W Bali – Seminyak is one of the luxurious 5-star hotel brands under Marriott International with its own style wedding brand’s signature style, sophistication, and fun. Nonetheless, achieving targeted sales still poses a challenge as it only achieved 80% sales. - needs to understand factors that form planners’ willingness recommend place venue. Seventy planners in are registered company’s database will be used sample. Exploratory factor analysis cluster items make planner willing Seminyak. Factor Analysis (EFA) was statistical technique identify underlying or dimensions explain variation set observed variables. From results data processed by SPSS analysis, known there 8 contribute recommend: perceived employee quality, client experience, output service physical evidence, attractiveness, aesthetic view, additional assurance determinants, price. This research conducted at beginning Covid-19 pandemic, further studies need done on whether conclusion this paper hold post covid-19.